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WordPress allows a small business owner to add new content and edit content directly through the browser.
A WordPress website functions as a regular website with the added feature of a built-in blog. It also allows for plugin features that greatly enhance the user experience on the website.
Improving your ranking with search engines – Search Engine Optimization – (SEO), is important to getting your website found.
Search engines are attracted to websites that regularly add new content, rather than those that remain static (like online brochures).
Blogging on your site is an easy way to add new content regularly. Social icons at the bottom of your blog posts allow you to easily post your articles directly to your Facebook and Twitter pages.
And your customers can subscribe to your ‘Feed’, keeping up-to-date with you and your information ‘stream.’